After reading through the 1964 First Things First Manifesto by Ken Garland, it's clear to understand that he backs up al designers and their line of work.
''...using our talents. We have been bombarded with publications devoted to this brief, applauding the work of those who have flogged their skill and imagination to sell such things as....''
The few words at the end of the first sentence shows that Garland appreciates the work people do and knows that they have talent, but he also directs the subject into a new possibility that although designers create advertisements and campaigns for the things we may not necessarily need, they could do more with their skills.
In the updated First Things First Manifesto 2000, the message is a little different.
''We, the undersigned, are graphic designers, art directors, and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective, and desirable use of our talents.''
There is no mention whatsoever of students, unlike the first Manifesto. It's almost as if they're being seen as the amateurs, which of course they are, but in a more negative light.
They're most definitely putting down designers.
''The profession's time and energy are used up manufacturing demand for things that are inessential at best.''
They're not taking into account that some people may actually enjoy creating advertisements and other pieces of work which aren't the most necessary things in life.
